Beaumont's

I worked with HiFi branding in Chicago and Paul Abu-Taleb (managing partner of Pilsen Yards) to create the branding for the newest addition to the Lincoln Park restaurant scene - Beaumont's American Tavern. His vision for the brand was specific so we worked closely with him to comb out exactly how Beaumont's could come to life and compete with the firmly established mainstays in the neighborhood. Although this is a new purchase and endeavor for Paul, Beaumont's has actually been around since the 70's, so there was plenty of heritage to tap into during our exploration. What we ended up with was an institution that feels fresh and exciting, while exuding a classic constance, like it's always been there and always will.