Coinflip

While at the digital design agency BBG, I had the opportunity to help out CoinFlip - a cryptocurrency management and trading platform that owns and operates the nation’s largest network of Bitcoin ATMs. Our work included in-depth research into how the brand could strategically reimagine itself in order to succeed in a challenging and uncertain industry. I worked on how this brand could express itself in 2D and 3D, creating translucent coins that look and operate distinctly from other common representations of crypto. My roles on this project were comprehensive - research, copywriting, icon design, illustration, UI, and web design to name a few.